We know, lockdown meant that all the bars closed down. That’s why we created Block Bars. In the most popular videogame at the moment, Minecraft, we replicated the most iconic Peruvian bars. And using the same blocks of the game, we did QR codes inside the bars. When people scanned it, they received a real beer at home, so, the experience finally was real, thanks to Cristal.
Agency: VMLY&R
Client: ABInBev
Chief Creative Officer: Tin Sánchez
Creative Directors: Beto Noriega / Coqui Soto
Copywriter: Luis Castañeda / Luis Alburqueque
Art Director: Oscar Gonzales
