_ABOUT
_AWARDS
_RANKING HONORS
_CONTACT
ABOUT
Since taking over as CCO of Leo Lima in October 2023, Beto has led the agency’s creative comeback: placing it among the country’s top three, winning again at Cannes Lions, and redefining the team’s vision with a focus on culture, business, and technology.
Before Leo, Beto led the AB InBev creative team at VML, where he earned two Grand Prix at El Sol and added wins at Cannes, NYF, Clio, Effie, PHNX, and more. His leadership helped VML be named Peru’s Best Agency at El Ojo de Iberoamérica 2023.
In 2024, he was recognized among the Top 25 Creatives in Latin America by El Ojo and ranked #64 in the prestigious Lürzer’s Archive recognition that reflects not just what he’s done, but where he’s headed.
Since 2025, Beto has also served on the board of APAP (the Peruvian Association of Advertising Agencies), contributing to the development and future of the local industry.
From DDB to FCB, from VML to Leo, Beto believes in:
Before Leo, Beto led the AB InBev creative team at VML, where he earned two Grand Prix at El Sol and added wins at Cannes, NYF, Clio, Effie, PHNX, and more. His leadership helped VML be named Peru’s Best Agency at El Ojo de Iberoamérica 2023.
In 2024, he was recognized among the Top 25 Creatives in Latin America by El Ojo and ranked #64 in the prestigious Lürzer’s Archive recognition that reflects not just what he’s done, but where he’s headed.
Since 2025, Beto has also served on the board of APAP (the Peruvian Association of Advertising Agencies), contributing to the development and future of the local industry.
From DDB to FCB, from VML to Leo, Beto believes in:
Latin-style ideas: simple, able to solve complex problems, and executed at a world-class level.
AWARDS
2025 Effie-Gold/Amunas Recovery/Pos.Impact
2025 Effie-Silver/Amunas Recovery/Sustainable
2025 Effie-Silver/Corona Olympic/Drinks
2025 Effie-Silver/Relaxing Ads/Media
2025 Effie-Silver/Corona Olympic/Drinks
2025 Effie-Bronze/I Said Mom/Content
2025 Effie-Bronze/Cusqueña 473/Drinks
2025 Effie-Silver/Amunas Recovery/Sustainable
2025 Effie-Silver/Corona Olympic/Drinks
2025 Effie-Silver/Relaxing Ads/Media
2025 Effie-Silver/Corona Olympic/Drinks
2025 Effie-Bronze/I Said Mom/Content
2025 Effie-Bronze/Cusqueña 473/Drinks
2024 Cannes Lions-Bronze/Amunas Recovery
2024 Cannes Lions-SL/Amunas Recovery
2024 El Ojo-Gold/Amunas Recovery/Sustainable
2024 El Ojo-Gold/Amunas Recovery/Sustainable
2024 El Ojo-Gold/Amunas Recovery/Effectiveness
2024 El Ojo-Silver/Amunas Recovery/Business Transformation
2024 El Ojo-Bronze/Amunas Recovery/Innovation
2024 El Ojo-Bronze/Relaxing Ads/Sports
2024 El Ojo-Bronze/Relaxing Ads/Media
2024 El Ojo-Bronze/Chairs/Budget
2024 CreativeX-SL/Relaxing Ads/Media
2024 CreativeX-SL/Relaxing Ads/Idea&Execution
2024 Effie-Gold/Bottle Tiles/Disease and Education
2024 Cannes Lions-SL/Amunas Recovery
2024 El Ojo-Gold/Amunas Recovery/Sustainable
2024 El Ojo-Gold/Amunas Recovery/Sustainable
2024 El Ojo-Gold/Amunas Recovery/Effectiveness
2024 El Ojo-Silver/Amunas Recovery/Business Transformation
2024 El Ojo-Bronze/Amunas Recovery/Innovation
2024 El Ojo-Bronze/Relaxing Ads/Sports
2024 El Ojo-Bronze/Relaxing Ads/Media
2024 El Ojo-Bronze/Chairs/Budget
2024 CreativeX-SL/Relaxing Ads/Media
2024 CreativeX-SL/Relaxing Ads/Idea&Execution
2024 Effie-Gold/Bottle Tiles/Disease and Education
2023 Cannes Lions-Bronze/Bottle Tiles/Outdoor
2023 Cannes Lions-SL/Bottle Tiles/Outdoor
2023 Cannes Lions-SL/Bottle Tiles/Media
2023 Cannes Lions-SL/Bottle Tiles/Brand Experience
2023 Cannes Lions-SL/Bottle Tiles/Outdoor
2023 El Sol-GP/Bottle Tiles/Design
2023 El Sol-GP/Bottle Tiles/Outdoor
2023 El Sol-GP/Bottle Tiles/Outdoor
2023 El Sol-Gold/Bottle Tiles/Outdoor
2023 El Sol-Gold/Bottle Tiles/Outdoor
2023 El Sol-Gold/Bottle Tiles/Design
2023 El Sol-Silver/Bottle Tiles/Design
2023 El Sol-Silver/Bottle Tiles/Media
2023 El Ojo-Best Idea Per Country/Bottle Tiles
2023 El Ojo-Silver/Bottle Tiles/Design
2023 El Ojo-Silver/Bottle Tiles/Brand Experience
2023 El Ojo-Silver/Bottle Tiles/Brand Experience
2023 El Ojo-Silver/Bottle Tiles/Brand Experience
2023 El Ojo-Silver/Bottle Tiles/Sustainable
2023 El Ojo-Bronze/Bottle Tiles/Outdoor
2023 El Ojo - Bronze/Bottle Tiles/Media
2023 El Ojo-2 ShortList
2023 Premio Ideas-GP/Bottle Tiles
2023 El Ojo-Gold/Bottle Tiles/Outdoor
2023 El Ojo-Gold/Bottle Tiles/Design
2023 El Ojo-Gold/Bottle Tiles/Brand Experience
2023 El Ojo -Gold/Bottle Tiles/Media
2023 El Ojo-Country Award/Bottle Tiles
2023 El Ojo-Silver/We Are All Perú/Effectiveness
2023 El Ojo-X2 SL/We Are All Perú
2023 NYF-Gold/Bottle Tiles/Hell's Kitchen
2023 NYF-Silver/Bottle Tiles/Outdoor
2023 NYF-Bronze/Bottle Tiles/Outdoor
2023 NYF-Bronze/Bottle Tiles/Design
2023 NYF-Bronze/Bottle Tiles/Purpose
2023 NYF-SL/Bottle Tiles/Avant-Garde/Innovation
2023 MADStars-Silver/Bottle Tiles/Design
2023 Cannes Lions-SL/Bottle Tiles/Outdoor
2023 Cannes Lions-SL/Bottle Tiles/Media
2023 Cannes Lions-SL/Bottle Tiles/Brand Experience
2023 Cannes Lions-SL/Bottle Tiles/Outdoor
2023 El Sol-GP/Bottle Tiles/Design
2023 El Sol-GP/Bottle Tiles/Outdoor
2023 El Sol-GP/Bottle Tiles/Outdoor
2023 El Sol-Gold/Bottle Tiles/Outdoor
2023 El Sol-Gold/Bottle Tiles/Outdoor
2023 El Sol-Gold/Bottle Tiles/Design
2023 El Sol-Silver/Bottle Tiles/Design
2023 El Sol-Silver/Bottle Tiles/Media
2023 El Ojo-Best Idea Per Country/Bottle Tiles
2023 El Ojo-Silver/Bottle Tiles/Design
2023 El Ojo-Silver/Bottle Tiles/Brand Experience
2023 El Ojo-Silver/Bottle Tiles/Brand Experience
2023 El Ojo-Silver/Bottle Tiles/Brand Experience
2023 El Ojo-Silver/Bottle Tiles/Sustainable
2023 El Ojo-Bronze/Bottle Tiles/Outdoor
2023 El Ojo - Bronze/Bottle Tiles/Media
2023 El Ojo-2 ShortList
2023 Premio Ideas-GP/Bottle Tiles
2023 El Ojo-Gold/Bottle Tiles/Outdoor
2023 El Ojo-Gold/Bottle Tiles/Design
2023 El Ojo-Gold/Bottle Tiles/Brand Experience
2023 El Ojo -Gold/Bottle Tiles/Media
2023 El Ojo-Country Award/Bottle Tiles
2023 El Ojo-Silver/We Are All Perú/Effectiveness
2023 El Ojo-X2 SL/We Are All Perú
2023 NYF-Gold/Bottle Tiles/Hell's Kitchen
2023 NYF-Silver/Bottle Tiles/Outdoor
2023 NYF-Bronze/Bottle Tiles/Outdoor
2023 NYF-Bronze/Bottle Tiles/Design
2023 NYF-Bronze/Bottle Tiles/Purpose
2023 NYF-SL/Bottle Tiles/Avant-Garde/Innovation
2023 MADStars-Silver/Bottle Tiles/Design
2023 MADStars-Silver/Bottle Tiles/Direct
2023 MADStars-Bronze/Bottle Tiles/Outdoor
2023 AdForumPHNX-Bronze/Bottle Tiles/Design
2023 MADStars-Bronze/Bottle Tiles/Outdoor
2023 AdForumPHNX-Bronze/Bottle Tiles/Design
2023 AdForumPHNX-Bronze/Bottle Tiles/Good Causes
2023 AdForumPHNX-Bronze/None Fungible Beer/Design
2023 PremioIdeas-Silver/None Fungible Beer/Design
2023 EffieAwards-Silver/We Are All Perú/Opportunitty
2023 AdForumPHNX-Bronze/None Fungible Beer/Design
2023 PremioIdeas-Silver/None Fungible Beer/Design
2023 EffieAwards-Silver/We Are All Perú/Opportunitty
2022 CLIOAwards-SL/The Helping Pots/Sustainable
2022 FastCompany-Honorable Mention/The Pots
2022 PremioIdeas-Silver/The Helping Pots/Sustainable
2022 FastCompany-Honorable Mention/The Pots
2022 PremioIdeas-Silver/The Helping Pots/Sustainable
2021 PremioIdeas-Silver/Cristal Of America/Brand Exp
2017 Premio Ideas-Gold/Back To Barrio/Design
2017 Premio Ideas-Gold/Back To Barrio/Campaign
2017 Premio Ideas-Gold/Back To Barrio/Outdoor
2017 Premio Ideas-Gold/Back To Barrio/Campaign
2017 Premio Ideas-Gold/Back To Barrio/Outdoor
2017 EffieAwards-GP/Back to Barrio
2017 EffieAwards-Gold/Back to Barrio
2017 EffieAwards-Gold/Back to Barrio/Relaunching
2017 EffieAwards-Gold/Back to Barrio/Alcoholic Drinks
2017 EffieAwards-Gold/Back to Barrio
2017 EffieAwards-Gold/Back to Barrio/Relaunching
2017 EffieAwards-Gold/Back to Barrio/Alcoholic Drinks
2015 El Ojo-Bronze/One More Color/Outdoor
2013 Premio Ideas-GP/Mini Karma/Film
2013 Premio Ideas-Gold/Mini Karma/Film
2013 Premio Ideas-Gold/Mini Karma/Campaign
2013 Premio Ideas-Gold/Mini Karma/Brand Content
2013 Premio Ideas-Gold/Mini Karma/Film
2013 Premio Ideas-Gold/Mini Karma/Campaign
2013 Premio Ideas-Gold/Mini Karma/Brand Content
2011 Cannes Lions-SL/Cardiotronic/Direct
RANKING HONORS
2024 LatinSpots #25 Top Creative Of The Year
2024 The Drum #39 World Agency Ranking
2024 The Drum #3 Local Agency Ranking
2024 Creative Pool, OOH Jury
2024 The Drum #39 World Agency Ranking
2024 The Drum #3 Local Agency Ranking
2024 Creative Pool, OOH Jury
2024 FIAP, Print Jury
2023 El Ojo, BBAA, Best Agancy Of The Year
2023 Premio IDEAS, PERU, Best Agancy Of The Year
2023 SHOTS The Americas, Jury
2023 El Ojo, BBAA, Jury
2023 FIAP, MIAMI, Jury
2023 Premio Ideas, PERU, Jury
2023 Saniss Awards, CANADA, Jury
2023 Premio IDEAS, PERU, Best Agancy Of The Year
2023 SHOTS The Americas, Jury
2023 El Ojo, BBAA, Jury
2023 FIAP, MIAMI, Jury
2023 Premio Ideas, PERU, Jury
2023 Saniss Awards, CANADA, Jury
2022 New York Festival, NYF, Jury
2022 EFFIE Awards, Jury
2022 EFFIE Awards, Jury
2021 New The Spider Photography Awards, Final Jury
2021 Premio IDEAS Awards, Jury
2021 Premio IDEAS Awards, Jury
2019 New The Spider Photography Awards, Final Jury
2021 Lurzer's Archive 100 Bests Art Director, #64
2021 Lurzer's Archive 100 Bests Art Director, #64
EXPERIENCE
2024-Present Leo, Lima. Chief Creative Officer
2015-2023 VML, Lima. Group Creative Director
2014-2015 Causa, Lima. Group Creative Director
2011-2014 FCB, Lima. Associate Creative Director
2010-2011 TBWA, Lima. Head Of Art
2007-2010 DDB, Lima. Art Director
2004-2007 JWT, Lima. Art Director
2015-2023 VML, Lima. Group Creative Director
2014-2015 Causa, Lima. Group Creative Director
2011-2014 FCB, Lima. Associate Creative Director
2010-2011 TBWA, Lima. Head Of Art
2007-2010 DDB, Lima. Art Director
2004-2007 JWT, Lima. Art Director
Thank you!