NEW
APAP ID
Hundreds of agencies, thousands of creatives, one shared space that unites us: APAP. At a time when advertising is entering a new era, with new technologies, new dynamics, and new challenges, we decided to transform our identity as well.
APAP’s new visual identity was born from a clear premise: New times, new forms. A living, flexible logo, constantly in motion, reflecting the ongoing transformation of our industry and the people who make it possible. This change is not just aesthetic: it’s a tool that adapts to different applications, formats, and scenarios, embodying the diversity and evolution of advertising in Peru. The new identity will be present in everything we do: from our communications to the spaces we share as a community. Because if the industry changes every day, APAP does too.
